Chapul is a protein bar brand specifically revolving around crickets. The founder, Pat Crowley, saw a need for entomophagy in the United States based on the tragic state of the Colorado River. The once mighty river flowed from the Rocky Mountains to Mexico for six million years, until recently. The dried up river is largely due to 92% of freshwater in the United States being diverted to farms and livestock. Crickets are a very sustainable food source with a small carbon footprint and very low water intake.
Creating a promotional piece for Chapul, I started researching what sets them apart from their competition. Competing cricket bar brands focus on the health benefits for the consumer while Chapul is focused on water preservation and giving profits to water conservation projects. My promotional piece, a magazine and poster series, revolved around the simple idea of the beauty of water. It was image heavy with photographs of actual water, things that need water, and graphic elements resembling water. Everything was printed on blue tinted French paper with only blue ink.