[OVERVIEW]
Vensure is a social media platform I created for adventure enthusiasts. It was designed for locals that want to have a different perspective of their city and for tourists that want to experience a foreign city as a local. Whether it is sharing the best burrito or an off the map hiking trail, this is the platform for it.
[CONCEPT]
The concept dealt with the words nostalgic and escapism. These keywords were carried through to the brand aesthetic in the secondary graphics. I treated my photographs with a purple tint and rotated them to obscure angles to symbolize seeing landscapes differently. I also used vector line drawings of maps to show urban navigation. The type badges were implemented to appeal to a younger demographic.