Colten is a private label camping brand. The target audience is sophisticated, urban men in their thirties that love the city and mountains. This was a group project for a Package Design class.
Our concept for the look and feel of Colten was focused on the target audience. Our brand colors were primarily black with accents of burnt sienna, beige and forest green. Landscape photography was placed in the simple mountain graphic. On all wood accents, Colten was laser engraved. With products like bug repellent cologne and lanterns with iPhone chargers, consumers are bound to hike the woods in style.